Love this response on Sara's blog to a recent David's Bridal press release about its store opening in NYC. Having written my own fair share of press releases a million jobs ago, I recognize it's generally just not a great one, but the sentence I do take issue with is: "Amidst troubling economic times, a wedding is still the most important day in a couple's life. " Really? The most important day? The most planned out one, maybe. Or maybe the most unforgettable (and I'm just saying that because I feel like I've emblazoned "8-15-09" on a million labels, envelopes, etc. lately. It's quite possible that in 40 years our anniversary date may or may not slip my aging mind :).
I'm also a bit bothered by the suggestion that--tanking economy be damned!--you should not skimp on wedding costs. That's totally a personal choice. My fiance and I are practical people. Even if the economy was in better shape, I'm pretty sure I would still have bought my dress on sale, and still wouldn't have considered venues I know are $200+ per person. And why? Primarily because I guess I just don't believe that one day out of our many to come together is going to be the most important.